Gauge in brief: Tracks and improves brand visibility across AI platforms with daily prompt runs and article generation; positioned as an "agent-led growth platform" with crawler monitoring via Cloudflare and Vercel. Entry price: $599/month (Growth). People look elsewhere when they need a lower price, a one-time payment, or an answer to a different question: not how often AI mentions them, but why it won't cite their site. Here are the alternatives, grouped closest first.
Technical audit (can AI crawlers reach and read you)
Audits a page for Google and AI search: robots.txt rules for 31 AI crawlers, simulated requests as ChatGPT's, Claude's and Perplexity's search bots to catch firewall blocks, content readable without JavaScript, and snippet controls, with the exact fix for each issue and an evidence grade on every check.
- Best for
- Finding and fixing what stops AI search from reading and citing a site
- Starting price
- Free audit; full report ₹499 (one-time); Pro ₹1,499/month; Agency ₹4,999/month
- Free plan or trial
- Yes: the full audit, every check's status and the top 3 fixes, no account
- Engines
- Checks access for ChatGPT search, Claude, Perplexity, Google AI Overviews/AI Mode, Bing/Copilot and 25 more crawlers
- Agency / white-label
- Yes: Agency ₹4,999/month (white-label reports, branded widget, lead capture)
- Limits to know
- Doesn't track how often AI answers mention your brand (it diagnoses why they can't)
Run a free audit
Prompt tracking (how often AI answers mention you)
Tracks brand mentions and citations in AI answers through custom prompts and an index of over 493 million prompts modelled on Ahrefs keyword data, plus YouTube, Reddit and TikTok visibility.
- Best for
- benchmarking AI visibility at scale on top of Ahrefs data
- Starting price
- Custom prompts from $50/month; AI Visibility Index $199/month
- Free plan or trial
- Free AI visibility checker; a few custom prompts included with paid Ahrefs plans
- Engines
- AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude for custom prompts
- Agency / white-label
- No
- Limits to know
- Check-based quotas; Claude uses 8 checks per update
Ahrefs Brand Radar pricing (vendor's site)
Prompt tracking (how often AI answers mention you)
Tracks how a brand appears in AI answers and its share of AI voice against competitors, and publishes AI-optimised content; sold as DIY plans or managed services.
- Best for
- Indian brands that want rupee pricing or a managed service
- Starting price
- ₹999/month + 18% GST (DIY Starter)
- Free plan or trial
- Yes: free plan with 3 scans
- Engines
- 2 platforms on DIY plans (from ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity, Copilot)
- Agency / white-label
- Only on the managed Advance plan (₹89,999/month)
- Limits to know
- DIY plans track 2 AI platforms
AITLAS (Shiprocket) pricing (vendor's site)
Prompt tracking (how often AI answers mention you)
Credit-based AI visibility tracking (1 credit = 1 AI response) with source and competitor insights, content recommendations and a content-optimization agent.
- Best for
- trying multi-engine tracking free, then acting on it with content recommendations
- Starting price
- Free (300 credits); paid from $295/month
- Free plan or trial
- Yes: a free Essential plan with 300 credits
- Engines
- 5 on the free plan; 11 on Starter, incl. ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot
- Agency / white-label
- Partly: agency program with discounted licences (no published price)
- Limits to know
- Starter: 3,600 credits a month
AthenaHQ pricing (vendor's site)
Prompt tracking (how often AI answers mention you)
A closed-loop AEO platform: tracks visibility across AI engines, runs optimization agents, covers agentic-commerce product visibility, and analyses AI crawler traffic.
- Best for
- an all-in-one AEO system for brands with budget
- Starting price
- $295/month billed annually; $354 monthly (Core)
- Free plan or trial
- No free plan; 7-day free trial and free site tools
- Engines
- 5 on Core (ChatGPT, AI Overviews, Perplexity, AI Mode, Copilot); up to 14 on Enterprise
- Agency / white-label
- Yes: agency Growth plan at $275/month; white-label not mentioned
- Limits to know
- Core: 110 prompts
Goodie AI pricing (vendor's site)
Prompt tracking (how often AI answers mention you)
Tracks your brand across ChatGPT, Gemini and Perplexity with a visibility score, prompt tracking and citation analysis, plus prioritised recommendations.
- Best for
- simple brand tracking from a vendor you may already use
- Starting price
- $50/month; $45/month billed annually
- Free plan or trial
- Free trial, no card (25 prompts); also included in Marketing Hub Pro and Enterprise
- Engines
- ChatGPT, Gemini, Perplexity
- Agency / white-label
- No agency-specific option
- Limits to know
- 25 prompts and one brand; each extra brand is another $50/month
HubSpot AEO pricing (vendor's site)
Prompt tracking (how often AI answers mention you)
A one-time snapshot of what GPT-5.4 mini, Perplexity and Gemini say about your brand, scored out of 100 on sentiment, presence, recognition, share of voice and competition. It doesn't crawl your site.
- Best for
- a free, quick read on how AI models describe your brand
- Starting price
- Free
- Free plan or trial
- Yes: a free one-time check; the full report needs a form
- Engines
- GPT-5.4 mini, Perplexity, Gemini
- Agency / white-label
- No
- Limits to know
- Point-in-time only, based on what the models already know
HubSpot AI Search Grader pricing (vendor's site)
Prompt tracking (how often AI answers mention you)
Keyword-based AI search analytics: you track SEO keywords, and it generates the prompts and ranks brands by share of voice and citations.
- Best for
- tracking AI visibility by keyword, the way SEO teams already work
- Starting price
- $79/month (single plan, "limited time" price)
- Free plan or trial
- Yes: free account plus a 7-day trial of the paid plan
- Engines
- 11, incl. ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot
- Agency / white-label
- No separate plan, but unlimited domains and client dashboards
- Limits to know
- 500 prompts, weekly reports
LLMrefs pricing (vendor's site)
Prompt tracking (how often AI answers mention you)
Enterprise AI visibility platform: tracks how answer engines mention and cite a brand, shows prompt volumes, analyses AI bot traffic through CDN integrations, and includes an AI content agent.
- Best for
- enterprise-grade AI visibility tracking with content agents
- Starting price
- Free 7-day trial; Enterprise is custom-priced (no self-serve paid plan listed)
- Free plan or trial
- Yes: 7-day trial, 50 fixed prompts, 3 engines
- Engines
- Up to 9 on Enterprise, including ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews/AI Mode
- Agency / white-label
- Yes: agency workspaces at $399/month per client (per a November 2025 Profound blog post; not on the pricing page)
- Limits to know
- The trial uses a fixed prompt set you can't customise
Profound pricing (vendor's site)
Prompt tracking (how often AI answers mention you)
Tracks brand visibility across many AI models with prompts and responses, plus AEO article generation, crawler logs, shopping insights and agent analytics.
- Best for
- wide engine coverage plus content generation
- Starting price
- $95/month (Essential)
- Free plan or trial
- No free plan; 7-day free trial
- Engines
- ChatGPT, AI Overviews, AI Mode, Copilot, Perplexity, Claude, Gemini, Llama, DeepSeek, Mistral and more
- Agency / white-label
- No agency plan listed
- Limits to know
- Essential: 1 project, 50 prompts, no articles
Promptwatch pricing (vendor's site)
What is the best Gauge alternative?
It depends on what you need. If you want to keep tracking how often AI answers mention you, the closest alternatives are the other prompt trackers below. If your problem is that AI search isn't citing your site at all, a technical audit such as SEO·AEO·GEO finds the cause: blocked crawlers, content hidden behind JavaScript, or snippet controls.
Is there a free alternative to Gauge?
Yes. SEO·AEO·GEO, AITLAS (Shiprocket), AthenaHQ, HubSpot AI Search Grader, LLMrefs, Profound have a free plan, free tier or trial, according to their own sites. SEO·AEO·GEO's audit is free with no account.
How much does Gauge cost?
Gauge's pricing page lists: $599/month (Growth) (checked 2026-10-21). Prices change, so confirm on their site.