Agencies need client reporting, white-label exports and a price per client that leaves margin. These SEO tools offer an agency or white-label option, according to their own pricing pages.
Technical audit (can AI crawlers reach and read you)
A free one-page technical SEO audit that also covers AI search: indexability, canonical, titles, headings, sitemap, internal links, structured data and speed, plus whether Google, ChatGPT, Claude and Perplexity can crawl and read the page, with the exact fix for each issue.
- Best for
- A free, fast technical audit of a page for Google and AI search, with fixes you can hand to a developer
- Starting price
- Free audit; full report ₹499 (one-time); Pro ₹1,499/month; Agency ₹4,999/month
- Free plan or trial
- Yes: the full audit, every check's status and the top 3 fixes, no account
- Engines
- Checks access for ChatGPT search, Claude, Perplexity, Google AI Overviews/AI Mode, Bing/Copilot and 25 more crawlers
- Agency / white-label
- Yes: Agency ₹4,999/month (white-label reports, branded widget, lead capture)
- Limits to know
- Audits one page at a time; no keyword database, backlink index or rank tracking
Run a free audit
All-in-one SEO suite
Ahrefs is an SEO suite built around Site Explorer, Keywords Explorer, Site Audit and Rank Tracker, backed by its own web crawler. Brand Radar AI, an add-on, tracks brand mentions across AI prompts.
- Best for
- deep backlink and keyword data from a large independent crawler
- Starting price
- Starter: $29/mo (renews monthly only); Lite: $129/mo; Ahrefs Free: Free
- Free plan or trial
- Yes. Ahrefs Free (formerly Ahrefs Webmaster Tools) is free for verified websites and includes Web Analytics, Site Audit (5K crawl credits/month per project) and Site Explorer (1K backlinks and keywords visible at once). The pricing page doesn't describe a free trial of the paid plans.
- Agency / white-label
- Partly. No white-label language on the pricing page. Advanced includes an "Agency directory listing", and the Report Builder add-on costs $99/mo.
- Limits to know
- Starter: 200 credits/month, 50 Rank Tracker keywords, 1 unverified project, 1 month of history; extra users and credits can't be bought, and it renews monthly only. Lite: 5 non-verified projects, 750 tracked keywords, 150 AI prompt checks, 100,000 crawl credits, 6 months of history, up to 2 extra users at $40/mo each. Enterprise: annual commitment required. Brand Radar AI is an add-on from $199/mo. Annual billing saves "up to 17%".
Ahrefs pricing (vendor's site)
All-in-one SEO suite
Moz Pro is an SEO suite with keyword research, rank tracking, site crawls, link research and AI visibility tracking, built around Moz metrics such as Domain Authority. MozBar, its free browser extension, shows those link metrics and on-page elements while you browse.
- Best for
- Domain Authority link metrics plus a free SEO toolbar
- Starting price
- Starter: $49/month; Standard: $99 USD/mo, or $79/mo when paid yearly. MozBar: Free
- Free plan or trial
- Yes. Moz Pro has a 7-day free trial (signup page: "Free for 7-days!"). MozBar is a free Chrome and Firefox extension, and a free Moz Community account gives limited access to MozBar, Keyword Explorer and Link Explorer.
- Agency / white-label
- Partly. Branded Reports are included on the Medium and Large plans, not Standard. There is no dedicated agency plan on the pricing page; agencies are pointed to Moz Enterprise and an Agency Solutions page.
- Limits to know
- Standard: 1 user, 3 tracked sites, 300 tracked keywords, 400K pages crawled per month, 150 keyword queries per month, 150 tracked prompts (weekly). Starter is "designed specifically for individuals managing a single website". Extra seats cost $49/mo each. Site Re-crawls aren't on Standard. MozBar Premium features (Brand Authority, Ranking Keywords, Domain Overview) need a Moz Pro subscription.
Moz Pro pricing (vendor's site)
All-in-one SEO suite
SE Ranking is an SEO and GEO platform with rank tracking, keyword and competitor research, a backlink checker, a website audit and AI search tracking (AI Overviews, AI Mode, ChatGPT, Gemini).
- Best for
- an all-in-one SEO suite with a low-cost white-label add-on for agencies
- Starting price
- Core: $129.00/mo, or $103.20/mo with annual billing ("Save 20%")
- Free plan or trial
- Yes. Free 14-day trial, no credit card required, with starter limits: 10 projects, 750 tracked keywords per day, 20 AI prompts per day and AI competitive research for 3 domains. No free plan.
- Agency / white-label
- Yes. The Agency Pack add-on costs +$69.00/mo, annual billing only. It includes 30 client seats, white label for the platform and reports, unlimited scheduled reporting with AI summaries, Agency Catalog placement and Lead Generator.
- Limits to know
- Core: 10 projects, 1 manager seat, 2k keywords and 100 prompts tracked daily, 5 GEO research domains, 250k pages per month in audit, 6 months of history. Extra manager seats from $16. The AI Search add-on is +$71.20/mo on annual billing. The Agency Pack and API add-ons are annual-only.
SE Ranking pricing (vendor's site)
All-in-one SEO suite
Semrush is an SEO and AI search platform for keyword research, competitor analysis, position tracking, site audits and AI visibility tracking. Separate toolkits cover local, content, social, advertising, PR and traffic and market data.
- Best for
- an all-in-one SEO suite that also tracks AI search visibility
- Starting price
- $139/month for the SEO plan ($117.33/month billed annually); free plan available
- Free plan or trial
- Yes. Free plan at $0/mo (1 demo project, 10 reports per day across all vital tools, no credit card required) plus a 7-day free trial ("Try Semrush free for seven days. Cancel anytime.")
- Agency / white-label
- Partly. No dedicated agency plan; the Pro Report add-on ($20/mo) includes "Branding and white-labeling", and the Lead Generation add-on ($90/mo) adds a branded profile on the Semrush Agency Partners platform.
- Limits to know
- SEO plan: 5 websites, 500 keywords tracked daily. Free: 1 demo project, 10 reports/day. Additional users start at $45/mo; "Team users" are listed only on Advanced (custom price). Annual billing saves "up to 17%". AI Visibility, Local, Content and other toolkits are priced separately.
Semrush pricing (vendor's site)
All-in-one SEO suite
SEO PowerSuite is a desktop bundle of four tools: Rank Tracker, WebSite Auditor, SEO SpyGlass for backlinks and LinkAssistant for link outreach.
- Best for
- a one-time-a-year desktop suite with rank tracking, audits and backlinks
- Starting price
- Free version; Professional $349/year; Enterprise $599/year
- Free plan or trial
- Yes. Free forever, but projects can't be saved and audits stop at 500 URLs and 1,100 backlinks.
- Agency / white-label
- Yes. White-label SEO reports on Enterprise and Max +.
- Limits to know
- Desktop software; the free version can't save projects; multi-year plans cost less per month
SEO PowerSuite pricing (vendor's site)
Free SEO checker
SEO Site Checkup analyzes pages against 70+ ranking factors and monitors sites weekly, with keyword tracking, competitor comparison, uptime and site speed monitoring.
- Best for
- scheduled SEO checks and white-label reports at a low monthly price
- Starting price
- Basic $39/month, or $29/month billed yearly
- Free plan or trial
- Yes. A 7-day free trial.
- Agency / white-label
- Yes. White-label reports on the Webmaster and Professional plans.
- Limits to know
- Basic: 3 monitored sites, 50 tracked keywords, no team seats or white-label reports
SEO Site Checkup pricing (vendor's site)
WordPress SEO plugin
All in One SEO is a WordPress SEO plugin for titles, meta, sitemaps, schema and on-page analysis, with paid tiers for more sites and features.
- Best for
- a WordPress SEO plugin with plans sized by number of sites
- Starting price
- Basic €49.50 for the first year (1 site), renewing at full price
- Free plan or trial
- Yes. A free version (AIOSEO Lite) is on WordPress.org; paid plans have a 14-day money-back guarantee.
- Agency / white-label
- Partly. The Elite plan covers 100 sites and includes client management; no white-label branding is listed.
- Limits to know
- Listed prices are introductory first-year prices; renewals are at full price, and the page mixes euro and dollar labels
All in One SEO (AIOSEO) pricing (vendor's site)
WordPress SEO plugin
Rank Math is a WordPress SEO plugin for titles, meta, schema, sitemaps, redirects and Search Console data in the dashboard, with one-click import from Yoast, AIOSEO and SEOPress.
- Best for
- a feature-rich WordPress SEO plugin with a strong free version
- Starting price
- Free plugin; PRO €7.99/month billed annually (renews at €8.99/month)
- Free plan or trial
- Yes. A free version with a setup wizard, Search Console integration, canonical URLs and a robots.txt editor; 30-day money-back guarantee on paid plans.
- Agency / white-label
- Partly. Business (100 client sites) and Agency (500 client sites) plans; the FAQ says there is no white-label option.
- Limits to know
- PRO covers personal sites only, not client sites; introductory prices renew higher
Rank Math pricing (vendor's site)
WordPress SEO plugin
SEOPress is a WordPress SEO plugin for titles, meta descriptions, sitemaps, redirections and meta robots. PRO adds a schema editor and a robots.txt and .htaccess editor.
- Best for
- a lightweight WordPress SEO plugin that agencies can white-label
- Starting price
- Free plugin; PRO from $49/year (1 site) or $149/year (unlimited sites)
- Free plan or trial
- Yes. The free plugin covers titles and meta, XML and HTML sitemaps, redirections and meta robots.
- Agency / white-label
- Yes. White label is included: you can replace the plugin name, logo, links and screens.
- Limits to know
- The robots.txt editor and schema editor are PRO features
SEOPress pricing (vendor's site)
WordPress SEO plugin
Yoast SEO is a WordPress plugin for titles, meta descriptions, sitemaps and content analysis. Premium adds redirect management, up to five keyphrases per post, internal linking suggestions, AI-drafted titles and descriptions, and Local, Video and News SEO add-ons.
- Best for
- the most familiar WordPress SEO plugin, with content analysis built into the editor
- Starting price
- Free plugin; Premium $118.80/year per site (ex VAT)
- Free plan or trial
- Yes. The core Yoast SEO plugin is free; Premium is a yearly subscription per site.
- Agency / white-label
- Partly. No white-label option; bulk discounts for several sites and custom licensing for agencies with 100 or more client sites.
- Limits to know
- One Premium subscription covers one site or domain
Yoast SEO pricing (vendor's site)
Keyword research
Mangools is a suite of five tools: KWFinder for keyword research, SERPChecker, SERPWatcher for rank tracking, LinkMiner for backlinks and SiteProfiler for domain metrics.
- Best for
- easy keyword research with difficulty scores
- Starting price
- Free account (5 lookups per 24 hours); paid Basic, Premium and Agency plans
- Free plan or trial
- Yes. A free account with 5 lookups per 24 hours; 48-hour money-back guarantee on paid plans.
- Agency / white-label
- Partly. There's an Agency plan with daily rank updates; no white-label option is mentioned.
- Limits to know
- Rank tracking updates weekly except on the Agency plan; the pricing page didn't show prices when we checked, so see the vendor's site
Mangools (KWFinder) pricing (vendor's site)
Content writing and optimization
Surfer is a content optimization platform that drafts and scores articles against what ranks in Google and AI search. It also audits existing pages and tracks brand visibility in AI answers.
- Best for
- content briefs and on-page scoring for articles that need to rank
- Starting price
- Discovery: 49 USD per month, billed yearly
- Free plan or trial
- Yes, a trial only. There is no free plan, but new accounts get a 7-day free trial of the Pro plan. Billing details are entered at checkout, and the trial "does not cancel automatically".
- Agency / white-label
- Partly. White-label is listed only on the custom-priced Enterprise plan. An agency solutions page exists, but there is no separate agency pricing.
- Limits to know
- Discovery: 120 documents, 10 tracked pages, no AI prompt tracking. Standard ($99/mo billed yearly): 25 AI prompts refreshed weekly. API access only on Peace of Mind ($299/mo billed yearly). The pricing page shows yearly-billed prices only. The trial is limited to new accounts.
Surfer SEO pricing (vendor's site)
Rank tracker
Advanced Web Ranking is a rank tracker with AI visibility and citation tracking, local and mobile rankings, SERP feature analysis and SEO forecasts, with unlimited users and projects.
- Best for
- agency-grade rank tracking with white-label reporting
- Starting price
- Pro 139/month (currency not shown on the pricing page)
- Free plan or trial
- Yes. A free trial; all plans have a 30-day money-back guarantee.
- Agency / white-label
- Yes. White-label reports on Agency and higher plans, and on all yearly subscriptions.
- Limits to know
- Keyword allowances assume weekly updates; daily updates use about seven times as many
Advanced Web Ranking pricing (vendor's site)
Rank tracker
SerpWatch is a rank tracker with keyword research, a backlink checker, a content tool and a website checker, plus client portals on higher plans.
- Best for
- rank tracking with client portals for small agencies
- Starting price
- Starter $49/month, or $29/month billed yearly
- Free plan or trial
- No. No trial is listed; there's a 14-day money-back guarantee.
- Agency / white-label
- Yes. Client management on your own domain, with 3 client portals on Growth and 10 on Premium.
- Limits to know
- Starter: 7,500 keyword checks a month and no client portals
SerpWatch pricing (vendor's site)
Rank tracker
Whatsmyserp tracks rankings daily with on-demand refreshes, alerts, local tracking by country, city or Map Pack, and an API.
- Best for
- simple daily rank tracking with branded reports
- Starting price
- Starter $19.99/month
- Free plan or trial
- No. No free plan or trial is listed, but there's a free SERP checker and a 30-day money-back guarantee.
- Agency / white-label
- Yes. Reports can carry your logo and brand colours.
- Limits to know
- Starter: 200 keywords tracked daily
Whatsmyserp pricing (vendor's site)
Backlink analysis
Majestic is a backlink index. It maps who links to a site with Trust Flow, Topical Trust Flow and referring domains, from a Fresh index (last 120 days) and a Historic index going back to 2006.
- Best for
- backlink data and link-quality metrics on their own
- Starting price
- Lite $49.99/month, or $499.99/year (ex VAT)
- Free plan or trial
- No trial. Free tools (Backlink Checker, Majestic Million, browser plugins) and a 7-day money-back guarantee on a first Lite or Pro subscription.
- Agency / white-label
- Partly. Pro is aimed at agencies and includes Share Campaigns; no white-label option is mentioned. API access is on the API plan.
- Limits to know
- Lite: Fresh index only, 5,000 Site Explorer rows and 60 report units a month, no API
Majestic pricing (vendor's site)
Local SEO
BrightLocal is a local SEO platform for local rank tracking, Google Business Profile and listings management, citation building and review monitoring, priced by number of locations.
- Best for
- local rankings, listings and reviews for businesses with one or many locations
- Starting price
- Track $31/month billed annually ($369/year) for 1 location
- Free plan or trial
- Yes. A 14-day free trial, no credit card required.
- Agency / white-label
- Yes. White-labelling of tools and reports, plus an Agency Lead Generator.
- Limits to know
- Price rises with the number of locations; monthly billing is 25% more than annual
BrightLocal pricing (vendor's site)
Local SEO
rankingCoach is a do-it-yourself marketing tool for small businesses, covering SEO tasks, local listings, Google Ads, reviews and social media monitoring.
- Best for
- guided do-it-yourself SEO for a small local business
- Starting price
- Free plan; rankingCoach 360 $40/month billed annually ($480/year)
- Free plan or trial
- Yes. A free-forever plan with 1 project and 10 tracked keywords.
- Agency / white-label
- Partly. There's an Agency and Web Professionals section; no white-label terms are on the pricing page.
- Limits to know
- 360: 50 keywords and 5 locations per project; extra projects cost extra; monthly billing has a $25 setup fee
rankingCoach pricing (vendor's site)