Guides · updated 2026-10-21
SEO guides for your platform and your industry
The basics of SEO are the same everywhere; the settings, the mistakes and the way pages are served are not. Each guide gives the exact steps for one platform or one kind of business, sourced from the platform's own documentation and Google Search Central, and covers AI search too.
Website builders and CMS
- WordPress SEO: a practical checklistWordPress SEO step by step: search engine visibility, permalinks, sitemaps, an SEO plugin, titles, speed and AI crawler access. Settings and plugin choices.
- Shopify SEO: a practical checklist for store ownersShopify SEO step by step: titles and meta descriptions, product and collection pages, duplicate URLs, robots.txt.liquid, speed, schema and AI crawler access.
- Wix SEO: how to rank a Wix websiteWix SEO step by step: the SEO setup checklist (formerly SEO Wiz), page titles and descriptions, URLs, sitemaps, robots.txt, speed and AI crawler access.
- Squarespace SEO: a practical checklistSquarespace SEO step by step: site and page SEO settings, titles and descriptions, URLs, image alt text, sitemaps, speed and AI crawler access.
- Webflow SEO: settings and checklistWebflow SEO step by step: page and CMS SEO settings, dynamic titles, sitemaps, robots.txt, 301 redirects, schema, speed and AI crawler access.
- Next.js SEO: metadata, sitemaps and renderingNext.js SEO with the App Router: the Metadata API, generateMetadata, sitemap.ts and robots.ts, server rendering, canonicals, JSON-LD and AI crawler access.
- React SEO: making a React app crawlableReact SEO: why client-side React apps are hard for crawlers, how frameworks with server rendering fix it, and a checklist for titles, links and AI crawlers.
- Vue SEO: server rendering, routing and metadataVue.js SEO: why client-only Vue apps are hard for crawlers, SSR and static generation options (Nuxt, Vite SSG, VitePress), history-mode routing and metadata.
- Nuxt SEO: metadata, sitemaps and renderingNuxt SEO: server rendering by default, useSeoMeta and useHead for metadata, sitemap and robots modules, prerendering, route rules and AI crawler access.
- Angular SEO: server-side rendering and metadataAngular SEO: why client-rendered Angular apps are hard for crawlers, adding SSR and prerendering with @angular/ssr, the Title and Meta services, and routing.
- Gatsby SEO: Head API, sitemaps and static HTMLGatsby SEO: static HTML at build time, the Gatsby Head API for titles and meta, gatsby-plugin-sitemap, canonical URLs, images and AI crawler access.
- Laravel SEO: metadata, sitemaps and renderingLaravel SEO: server-rendered Blade views, per-page titles and meta, sitemaps, canonicals, 404s, Inertia SSR for Vue and React front ends, and AI crawlers.
- Magento SEO: Adobe Commerce settings and checklistMagento and Adobe Commerce SEO: catalog SEO settings, canonical tags, URL rewrites, XML sitemap, robots.txt, layered navigation, speed and AI crawlers.
- BigCommerce SEO: settings and checklistBigCommerce SEO: URL structure, product and category page titles and meta descriptions, the XML sitemap, robots.txt, redirects, schema and AI crawlers.
- Joomla SEO: settings and checklistJoomla SEO: search engine friendly URLs, URL rewriting with .htaccess, menu item metadata, article meta descriptions, sitemaps, speed and AI crawlers.
- Drupal SEO: modules and checklistDrupal SEO: Pathauto for clean URLs, Metatag, Simple XML Sitemap, Redirect and schema modules, plus caching, headless Drupal and AI crawler access.
- PrestaShop SEO: settings and checklistPrestaShop SEO: friendly URLs, meta titles and descriptions, canonical redirects, robots.txt generation, sitemaps, product pages, speed and AI crawlers.
- Elementor SEO: headings, speed and pluginsElementor SEO: set the right HTML heading tags, use an SEO plugin for titles and meta, keep pages fast, avoid hidden duplicate content, and check AI crawlers.
- Google Sites SEO: what you can and can't controlGoogle Sites SEO: page names and titles, custom domains, search visibility settings, structure and content, and the limits of what Google Sites lets you change.
- HubSpot CMS SEO: settings and checklistHubSpot CMS SEO: page titles and meta descriptions, the SEO recommendations tool, sitemaps, redirects, blog settings, topic clusters and AI crawler access.
- GoDaddy Website Builder SEO: settings and checklistGoDaddy Website Builder SEO: the built-in SEO tool, page titles and descriptions, keywords in content, Google Search Console, speed and AI crawler access.
- Flutter web SEO: what Flutter's own docs recommendFlutter web SEO: why Flutter's docs say its web output isn't built for search indexing, and the fix: HTML or Jaspr for content, Flutter for the app.
- The best CMS for SEO: what to look forHow to choose a CMS for SEO: server rendering, control of titles, URLs and redirects, sitemaps, structured data, speed and AI crawler access. Options compared.
Search engines and networks
- Bing SEO: how to rank on BingBing SEO: Bing Webmaster Tools, importing from Search Console, IndexNow, Bing's webmaster guidelines, and why Bing matters for Copilot, Yahoo and others.
- SEO for Yahoo: how to rank on Yahoo SearchHow to rank on Yahoo: Yahoo's web results have come from Bing since a 2010 deal, so Yahoo SEO is Bing SEO. Steps with Bing Webmaster Tools and IndexNow.
- Baidu SEO: the basics of ranking in ChinaBaidu SEO basics: Baidu Search Resource Platform, simplified Chinese content, hosting and ICP filing in mainland China, speed and Baiduspider access.
- Yandex SEO: the basicsYandex SEO basics: Yandex Webmaster, regional settings, IndexNow, the Clean-param robots.txt directive and writing for Russian-speaking users.
- LinkedIn SEO: getting found on LinkedIn and GoogleLinkedIn SEO: how to optimize your profile and company page to appear in LinkedIn search and Google, public profile settings, headlines, skills and articles.
By industry
- Dental SEO: how dentists get found on Google and AIDental SEO step by step: Google Business Profile, treatment pages, reviews, Dentist schema and AI recommendations, plus what to ask a dental SEO company.
- SEO for plumbers: how to win local emergency searchesSEO for plumbers: service-area Business Profile, service pages, reviews, Plumber schema, avoiding doorway pages, and how AI assistants pick local trades.
- SEO for real estate: how agents get foundSEO for real estate agents: office Business Profiles, neighbourhood guides, listing pages, RealEstateAgent schema, and how AI assistants recommend agents.
- SEO for accountants: how firms get found by clientsSEO for accountants and CA firms: Business Profile, service pages by client type, up-to-date tax guides, AccountingService schema and AI recommendations.
- Automotive SEO: for dealers and repair shopsAutomotive SEO for dealers and garages: Business Profile, inventory and service pages, AutoDealer and AutoRepair schema, reviews and AI recommendations.
- Spa and salon SEO: getting found locallySEO for spas and salons: Business Profile, treatment pages with prices, DaySpa and BeautySalon schema, reviews, booking, and AI assistant recommendations.
- Ecommerce SEO: a practical guide for online storesEcommerce SEO step by step: site structure, category and product pages, duplicate URLs and faceted navigation, Product schema, Merchant Center and AI shopping.
- SaaS SEO: a practical playbook for software companiesSaaS SEO: product and feature pages, use-case and integration pages, comparisons, documentation, rendering for JavaScript apps, schema and AI search visibility.
- SEO for small business: a simple, affordable planSEO for small businesses: what to do first, Google Business Profile, a few strong pages, reviews, free tools, and how to judge affordable SEO packages.
- SEO for startups: what to do before you have trafficSEO for startups: technical foundations at launch, brand and category pages, comparison content, free tools, and the early mistakes that are hard to undo.
- B2B SEO: reaching business buyers through searchB2B SEO: targeting low-volume, high-value searches, solution and industry pages, case studies, comparison content, and what to expect from B2B SEO services.
Marketplaces
- Etsy SEO: how to rank your listings in Etsy searchEtsy SEO: how Etsy search matches and ranks listings, titles, the 13 tags, attributes, engagement and shipping, plus what eRank and Marmalead do.
- Amazon SEO: how to rank products in Amazon searchAmazon SEO: product titles, bullet points, backend search terms, images, price and reviews, what people mean by A9, and how to check keyword rankings.
- eBay SEO: how to rank higher in Best MatcheBay SEO: what eBay's Best Match considers, titles of up to 80 characters, item specifics, photos, price, shipping, returns and seller performance.
- Airbnb SEO: how to rank higher in Airbnb searchAirbnb SEO for hosts: what Airbnb says affects search ranking (quality, popularity, price, location), plus photos, availability, Instant Book and reviews.
New to the terms? See the SEO glossary.
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