SEO for real estate: how agents get found

What people search for

• "real estate agent in [area]", "homes for sale in [area]"
• Neighbourhood research: "best areas to live in [city]"
• Process questions: "how much does it cost to sell a house"

Priorities

1. A Business Profile for each office, with the Real estate agency category, photos and reviews.
2. Neighbourhood and area guides with original local information: schools, transport, prices, photos.
3. Agent profile pages with experience and areas served.
4. Listing pages that load fast, with unique descriptions and real photos.
5. Guides for buyers and sellers that answer common questions.

Structured data

Mark up your site with the most specific schema.org type that fits, here RealEstateAgent, a subtype of LocalBusiness that Google supports. Include name, address, phone, opening hours, geo coordinates and URL, and match what's on your Business Profile.

How AI assistants recommend real estate agents

When someone asks ChatGPT, Gemini, Perplexity or Google's AI Mode for a recommendation, the answer draws on map and business listings, reviews, directories and websites the assistant can read. The same work helps: a complete, verified Business Profile, consistent details everywhere, genuine reviews, and a website that AI search crawlers can reach and read without JavaScript. See how local businesses get recommended by AI.

Common mistakes

• Listing descriptions copied from a portal feed, identical on many sites.
• Listings that only load in a JavaScript map widget.
• Expired listings returning 200 with no content (soft 404s).

Hiring help: what to ask an SEO company for real estate agents

• Examples of work for similar businesses, with results you can check.
• Whether they follow Google Search Essentials, and how they get links. Bought links put you at risk.
• Exactly what they'll do each month, and how you'll see it.
• That your Business Profile, Search Console and analytics stay in your name.
• No guaranteed rankings: Google says no one can guarantee a number one position.

More: how to choose an SEO agency and SEO pricing.