B2B SEO: reaching business buyers through search

How B2B buyers search

• Problem searches: "reduce warehouse picking errors".
• Solution searches: "warehouse management system for SMEs".
• Supplier searches: "industrial packaging suppliers in Pune".
• Comparisons: "[vendor] vs [vendor]", "[vendor] alternatives".
• Several people at the buying company search separately.

Pages that work

1. Solution pages, one per problem you solve.
2. Industry pages, one per sector you serve, with specific examples.
3. Case studies with named clients (with permission) and real numbers.
4. Specifications, certifications and documentation in text, not only PDFs.
5. Pricing information or how pricing works.
6. Fair comparison pages.

Measuring B2B SEO

Traffic is a weak measure when the right 50 visitors matter more than 5,000. Track enquiries and demo requests from organic search, and which pages they came through.

Hiring help: what to ask an SEO company for B2B companies

• Examples of work for similar businesses, with results you can check.
• Whether they follow Google Search Essentials, and how they get links. Bought links put you at risk.
• Exactly what they'll do each month, and how you'll see it.
• That your Business Profile, Search Console and analytics stay in your name.
• No guaranteed rankings: Google says no one can guarantee a number one position.

More: how to choose an SEO agency and SEO pricing.