SEO·AEO·GEO
PricingSign inAudit

SEO by platform · Updated

PrestaShop SEO: settings and checklist

PrestaShop's SEO settings live under Shop Parameters > Traffic & SEO: friendly URLs, page titles and descriptions, URL formats and robots.txt generation. Product and category pages each have their own SEO fields.

Aalhad, Founder, SEO·AEO·GEO

Founder, SEO·AEO·GEO

Builds SEO·AEO·GEO and writes the crawler, schema, and citation research published here.

How PrestaShop serves pages to crawlers

PrestaShop renders storefront pages on the server, so crawlers get the content.

Traffic & SEO settings

  1. Shop Parameters > Traffic & SEO: turn on friendly URLs. They need URL rewriting on the server (mod_rewrite on Apache), so check your hosting first.
  2. Set meta titles and descriptions for the shop's main pages in the SEO & URLs list.
  3. Set the redirect type for canonical URLs (use 301).
  4. Generate robots.txt from the same page after enabling friendly URLs.
  5. Install a sitemap module and submit the sitemap in Search Console.

Products and categories

  • Fill in each product's SEO tab: meta title, meta description and friendly URL.
  • Write original product descriptions and category text.
  • Add image legends (alt text).
  • Redirect deleted or disabled products to related products or categories.
  • Check robots.txt allows the AI search crawlers you want: OAI-SearchBot (ChatGPT search), Claude-SearchBot, PerplexityBot. See the AI crawler list and the robots.txt generator.
  • Check your host's or CDN's bot protection doesn't block them even when robots.txt allows them.
  • Make sure the main text is in the HTML the server sends. AI crawlers don't run JavaScript.
  • Avoid nosnippet and tiny max-snippet values on pages you want quoted; they also keep pages out of Google's AI Overviews.

Check it on your own site

What the free audit tests for this

  • Title tag
  • Meta description
  • robots.txt rules
  • sitemap.xml

One URL, about 20 seconds, no login. You get the result of every check and the exact fix for the top three issues.

Audit your website free

FAQ

Where are SEO settings in PrestaShop?+

Shop Parameters > Traffic & SEO for shop-wide settings, and the SEO tab of each product and category.

Sources

  1. SEO and URLs — PrestaShop 8 User Guide
  2. SEO Starter Guide — Google Search Central (2025-12-10)