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eBay SEO: how to rank higher in Best Match
eBay's default search order, Best Match, considers how well a listing matches the search, its popularity, price, listing quality and completeness, its terms (such as returns and handling time) and your track record as a seller. eBay SEO is making every listing complete and competitive.
Aalhad
Founder, SEO·AEO·GEO
Builds SEO·AEO·GEO and writes the crawler, schema, and citation research published here.
What Best Match considers
| Factor | What eBay says |
|---|---|
| Relevance | How closely the listing matches the buyer's search terms |
| Popularity | How popular the item is |
| Price | The price of the item |
| Listing quality | Description, photos and so on |
| Completeness | How complete the listing is |
| Listing terms | Such as return policy and handling time |
| Seller record | Your track record as a seller |
Checklist
- A clear, correctly spelled title of no more than 80 characters, with the words buyers search for.
- Every relevant item specific filled in: brand, model, size, colour, style.
- High-quality photos from every angle, showing any flaws.
- Competitive price and reasonable shipping.
- Clear returns policy and handling time.
- The most relevant category.
- On-time delivery with tracking.
FAQ
How long can an eBay title be?+
eBay recommends a clear, concise title of no more than 80 characters.
Do item specifics help eBay search?+
Yes. They make listings more complete and help match buyers' searches and filters.
Sources
- Best Match — eBay Help
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