Spa and salon SEO: getting found locally

What people search for

• "spa near me", "massage in [area]"
• Treatments: "deep tissue massage", "facial for oily skin"
• Gifts: "spa vouchers [city]"

Priorities

1. A Business Profile with the right category, photos of the space, treatments and prices, and booking link.
2. A page per treatment or treatment type with duration, price and benefits described honestly.
3. Reviews, with replies.
4. Online booking that works on mobile and doesn't hide prices.
5. Gift voucher pages before peak seasons.

Structured data

Mark up your site with the most specific schema.org type that fits, here DaySpa or BeautySalon, a subtype of LocalBusiness that Google supports. Include name, address, phone, opening hours, geo coordinates and URL, and match what's on your Business Profile.

How AI assistants recommend spas and salons

When someone asks ChatGPT, Gemini, Perplexity or Google's AI Mode for a recommendation, the answer draws on map and business listings, reviews, directories and websites the assistant can read. The same work helps: a complete, verified Business Profile, consistent details everywhere, genuine reviews, and a website that AI search crawlers can reach and read without JavaScript. See how local businesses get recommended by AI.

Common mistakes

• Only stock photos.
• Medical-sounding claims you can't support.
• Prices only in a PDF or image.

Hiring help: what to ask an SEO company for spas and salons

• Examples of work for similar businesses, with results you can check.
• Whether they follow Google Search Essentials, and how they get links. Bought links put you at risk.
• Exactly what they'll do each month, and how you'll see it.
• That your Business Profile, Search Console and analytics stay in your name.
• No guaranteed rankings: Google says no one can guarantee a number one position.

More: how to choose an SEO agency and SEO pricing.