HubSpot CMS SEO: settings and checklist

Pages and posts

• In the editor's settings, set the page title, meta description and URL slug.
• On Professional and Enterprise plans, use the SEO tool's recommendations to catch missing titles, descriptions, alt text and other issues; it can scan all live pages.
• Use one H1 per page.
• Link related posts together; HubSpot's topic tools help plan clusters of related content.

Technical settings

• HubSpot generates a sitemap; check it in the website settings and submit it in Search Console.
• Set up URL redirects in the domains and URLs settings when pages move.
• Connect Google Search Console in HubSpot's SEO tool to see search data alongside pages.
• Keep embedded forms and modules lightweight for speed.

HubSpot and AI search

• Check robots.txt allows the AI search crawlers you want: OAI-SearchBot (ChatGPT search), Claude-SearchBot, PerplexityBot. See the AI crawler list and the robots.txt generator.
• Check your host's or CDN's bot protection doesn't block them even when robots.txt allows them.
• Make sure the main text is in the HTML the server sends. AI crawlers don't run JavaScript.
• Avoid nosnippet and tiny max-snippet values on pages you want quoted; they also keep pages out of Google's AI Overviews.