SEO·AEO·GEO
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SEO by platform · Updated

Webflow SEO: settings and checklist

Webflow publishes clean, static HTML with full control over titles, meta descriptions, Open Graph, sitemaps, robots.txt and redirects. Its CMS lets you build those fields from collection data, so every item gets unique metadata.

Aalhad, Founder, SEO·AEO·GEO

Founder, SEO·AEO·GEO

Builds SEO·AEO·GEO and writes the crawler, schema, and citation research published here.

How Webflow serves pages to crawlers

Webflow hosts static HTML generated from your design, so crawlers get the full content. Interactions and custom code run on top of it.

Site settings

  1. In Site settings, open the SEO tab: turn on the auto-generated sitemap and add robots.txt rules if you need them.
  2. Set up 301 redirects in Site settings when you change or remove URLs.
  3. Publish to your custom domain and set it as the default so the webflow.io address isn't the indexed one.
  4. Make sure staging (webflow.io) subdomain indexing is disabled.

Static pages

  • In each page's settings, write the SEO title and meta description.
  • Set Open Graph title, description and image.
  • Use one H1 per page; Webflow lets you set the heading tag for each heading element.
  • Add alt text in the asset panel or image settings.

CMS collection pages

For collection templates, build the SEO title and description from fields, for example "{Name}: {Category} in {City}". Add a dedicated summary field for descriptions rather than cutting the body text. Add JSON-LD in the page's custom code using collection fields to output Article, Product or LocalBusiness schema.

  • Check robots.txt allows the AI search crawlers you want: OAI-SearchBot (ChatGPT search), Claude-SearchBot, PerplexityBot. See the AI crawler list and the robots.txt generator.
  • Check your host's or CDN's bot protection doesn't block them even when robots.txt allows them.
  • Make sure the main text is in the HTML the server sends. AI crawlers don't run JavaScript.
  • Avoid nosnippet and tiny max-snippet values on pages you want quoted; they also keep pages out of Google's AI Overviews.

Check it on your own site

What the free audit tests for this

  • Title tag
  • Meta description
  • Open Graph
  • sitemap.xml
  • Schema.org / JSON-LD

One URL, about 20 seconds, no login. You get the result of every check and the exact fix for the top three issues.

Audit your website free

FAQ

Is Webflow good for SEO?+

Yes. It produces static HTML and gives full control of metadata, sitemaps, robots.txt, redirects and custom schema.

Does Webflow make a sitemap?+

Yes, if you enable the auto-generated sitemap in the site's SEO settings.

Sources

  1. Add SEO title and meta description — Webflow Help Center
  2. SEO Starter Guide — Google Search Central (2025-12-10)