SEO by platform · Updated
LinkedIn SEO: getting found on LinkedIn and Google
LinkedIn SEO means wording your profile and company page so you appear when people search on LinkedIn and on Google. Use the words people search for in your headline and about section, keep your public profile visible, and publish posts and articles on your topic.
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How LinkedIn serves pages to crawlers
Public LinkedIn profiles and company pages can appear in Google results, depending on your public profile visibility settings.
Personal profile
- Headline: say what you do in the words people search for, such as "Tax accountant for freelancers in Pune", not only a job title.
- About section: two or three short paragraphs on who you help and how, with your main terms used naturally.
- Experience: describe results and specialties, not just titles.
- Skills: list the skills people search for, and pin the most important.
- Custom public profile URL (linkedin.com/in/your-name).
- Public profile settings: make your profile visible to search engines if you want it on Google.
Company page
- A complete description using the terms customers use.
- Industry, location, website and specialties filled in.
- Regular posts from the page and from employees.
Posts and articles
LinkedIn articles and posts can rank in LinkedIn search and sometimes on Google. If you republish an article from your site, publish it on your site first and link back to it.
LinkedIn profiles are also among the third-party pages AI assistants use to learn about people and companies. Make sure yours is accurate and consistent with your website.
FAQ
Does my LinkedIn profile show on Google?+
It can, if your public profile visibility settings allow search engines to show it.
Sources
- Public profile visibility — LinkedIn Help
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