Google Lighthouse in brief: Lighthouse is Google's open-source page auditor. It runs in Chrome DevTools, from the command line, as a Node module or through PageSpeed Insights, and scores Performance, Accessibility, Best Practices and SEO. Entry price: Free (open source). People look elsewhere for a lower price, a usable free version, or a tool that does one job well instead of everything. Here are the alternatives, closest first.
Technical audit (can AI crawlers reach and read you)
A free one-page technical SEO audit that also covers AI search: indexability, canonical, titles, headings, sitemap, internal links, structured data and speed, plus whether Google, ChatGPT, Claude and Perplexity can crawl and read the page, with the exact fix for each issue.
- Best for
- A free, fast technical audit of a page for Google and AI search, with fixes you can hand to a developer
- Starting price
- Free audit; full report ₹499 (one-time); Pro ₹1,499/month; Agency ₹4,999/month
- Free plan or trial
- Yes: the full audit, every check's status and the top 3 fixes, no account
- Engines
- Checks access for ChatGPT search, Claude, Perplexity, Google AI Overviews/AI Mode, Bing/Copilot and 25 more crawlers
- Agency / white-label
- Yes: Agency ₹4,999/month (white-label reports, branded widget, lead capture)
- Limits to know
- Audits one page at a time; no keyword database, backlink index or rank tracking
Run a free audit
Free SEO checker
SEO Review Tools offers free tools such as a keyword tool, rank checker, backlink checker, website SEO checker, content editor and readability checker, plus paid APIs for backlinks, keywords, traffic and AI visibility.
- Best for
- free single-purpose SEO checks and APIs for automation
- Starting price
- Free tools; paid APIs (prices on the API site)
- Free plan or trial
- Yes. 83 free SEO and AI tools, according to its homepage.
- Agency / white-label
- No. None mentioned; the APIs are aimed at automated reporting.
- Limits to know
- Prices weren't listed on the pages we checked
SEO Review Tools pricing (vendor's site)
Free SEO checker
SEO Site Checkup analyzes pages against 70+ ranking factors and monitors sites weekly, with keyword tracking, competitor comparison, uptime and site speed monitoring.
- Best for
- scheduled SEO checks and white-label reports at a low monthly price
- Starting price
- Basic $39/month, or $29/month billed yearly
- Free plan or trial
- Yes. A 7-day free trial.
- Agency / white-label
- Yes. White-label reports on the Webmaster and Professional plans.
- Limits to know
- Basic: 3 monitored sites, 50 tracked keywords, no team seats or white-label reports
SEO Site Checkup pricing (vendor's site)
Free SEO checker
Small SEO Tools is a large collection of free single-purpose tools: plagiarism and grammar checks, keyword position and density, backlink checker, meta tag analyzer, robots.txt and sitemap generators, page speed and domain checks.
- Best for
- a quick free tool for one small task
- Starting price
- Free tools; paid bundles from $9.99/month
- Free plan or trial
- Yes. Most tools are free; Pro versions of some (plagiarism, paraphrasing, image search, DA and spam score) are paid.
- Agency / white-label
- No
- Limits to know
- Separate single-purpose tools rather than one audit; paid plans are sold per tool
Small SEO Tools pricing (vendor's site)
Rank tracker
Advanced Web Ranking is a rank tracker with AI visibility and citation tracking, local and mobile rankings, SERP feature analysis and SEO forecasts, with unlimited users and projects.
- Best for
- agency-grade rank tracking with white-label reporting
- Starting price
- Pro 139/month (currency not shown on the pricing page)
- Free plan or trial
- Yes. A free trial; all plans have a 30-day money-back guarantee.
- Agency / white-label
- Yes. White-label reports on Agency and higher plans, and on all yearly subscriptions.
- Limits to know
- Keyword allowances assume weekly updates; daily updates use about seven times as many
Advanced Web Ranking pricing (vendor's site)
All-in-one SEO suite
Ahrefs is an SEO suite built around Site Explorer, Keywords Explorer, Site Audit and Rank Tracker, backed by its own web crawler. Brand Radar AI, an add-on, tracks brand mentions across AI prompts.
- Best for
- deep backlink and keyword data from a large independent crawler
- Starting price
- Starter: $29/mo (renews monthly only); Lite: $129/mo; Ahrefs Free: Free
- Free plan or trial
- Yes. Ahrefs Free (formerly Ahrefs Webmaster Tools) is free for verified websites and includes Web Analytics, Site Audit (5K crawl credits/month per project) and Site Explorer (1K backlinks and keywords visible at once). The pricing page doesn't describe a free trial of the paid plans.
- Agency / white-label
- Partly. No white-label language on the pricing page. Advanced includes an "Agency directory listing", and the Report Builder add-on costs $99/mo.
- Limits to know
- Starter: 200 credits/month, 50 Rank Tracker keywords, 1 unverified project, 1 month of history; extra users and credits can't be bought, and it renews monthly only. Lite: 5 non-verified projects, 750 tracked keywords, 150 AI prompt checks, 100,000 crawl credits, 6 months of history, up to 2 extra users at $40/mo each. Enterprise: annual commitment required. Brand Radar AI is an add-on from $199/mo. Annual billing saves "up to 17%".
Ahrefs pricing (vendor's site)
WordPress SEO plugin
All in One SEO is a WordPress SEO plugin for titles, meta, sitemaps, schema and on-page analysis, with paid tiers for more sites and features.
- Best for
- a WordPress SEO plugin with plans sized by number of sites
- Starting price
- Basic €49.50 for the first year (1 site), renewing at full price
- Free plan or trial
- Yes. A free version (AIOSEO Lite) is on WordPress.org; paid plans have a 14-day money-back guarantee.
- Agency / white-label
- Partly. The Elite plan covers 100 sites and includes client management; no white-label branding is listed.
- Limits to know
- Listed prices are introductory first-year prices; renewals are at full price, and the page mixes euro and dollar labels
All in One SEO (AIOSEO) pricing (vendor's site)
Local SEO
BrightLocal is a local SEO platform for local rank tracking, Google Business Profile and listings management, citation building and review monitoring, priced by number of locations.
- Best for
- local rankings, listings and reviews for businesses with one or many locations
- Starting price
- Track $31/month billed annually ($369/year) for 1 location
- Free plan or trial
- Yes. A 14-day free trial, no credit card required.
- Agency / white-label
- Yes. White-labelling of tools and reports, plus an Agency Lead Generator.
- Limits to know
- Price rises with the number of locations; monthly billing is 25% more than annual
BrightLocal pricing (vendor's site)
All-in-one SEO suite
Conductor is an enterprise SEO and answer engine optimization platform with content creation, search and AI visibility intelligence, site monitoring and tools for AI agents.
- Best for
- an enterprise team that needs SEO and AI visibility across many sites and markets
- Starting price
- Not published (usage-based tiers; Essentials has a free trial)
- Free plan or trial
- Yes. Try the Essentials plan for free, plus a free AI visibility check.
- Agency / white-label
- No. It's aimed at in-house teams; no agency plan is listed.
- Limits to know
- Prices are by quote, and the Enterprise tier goes through sales
Conductor pricing (vendor's site)
SEO data API
DataForSEO sells SEO data through APIs: search results from Google, Bing and YouTube, keyword volumes and trends, and more, billed per request from a prepaid balance that doesn't expire.
- Best for
- raw search and keyword data for your own tools and reports
- Starting price
- Pay as you go; minimum top-up $50; SERP API from $0.0006 per SERP
- Free plan or trial
- Yes. A $1 trial credit and a free sandbox with sample responses.
- Agency / white-label
- No. White-label use isn't mentioned on the pricing page.
- Limits to know
- For developers: you build the reports yourself
DataForSEO pricing (vendor's site)
What is the best Google Lighthouse alternative?
It depends on the job you bought Google Lighthouse for. The tools below are ordered closest substitute first, with their own starting prices, so you can match one to your budget and use case.
Is there a free alternative to Google Lighthouse?
Yes. SEO·AEO·GEO, SEO Review Tools, SEO Site Checkup, Small SEO Tools, Advanced Web Ranking, Ahrefs, All in One SEO (AIOSEO), BrightLocal, Conductor, DataForSEO have a free plan, free version or trial, according to their own sites. SEO·AEO·GEO's audit is free with no account.
How much does Google Lighthouse cost?
Google Lighthouse's pricing page lists: Free (open source) (checked 2026-10-21). Prices change, so confirm on their site.